Press Release: Welcome to Ginza – Davidoff surprises with a redesigned Flagship Store in Tokyo

Basel/Tokyo, December 2013. The Davidoff Flagship Store in Ginza, Tokyo was redesigned and evolved in October this year. At the heart of Ginza, traditional culture meets contemporary art, fashion trends and technology. This upscale luxury shopping district tempts you with the best western shops and exclusivity.

Davidoff Flagship Stores are characterized by spacious and open rooms, equipped with a cigar lounge and a walk-in humidor. To create this, the 62-square-meter interior of the Davidoff Flagship Store in Ginza is developed according to the international standardized design style and concept of “Davidoff of Geneva – since 1911” thus demonstrating the brand’s legendary crossroads of innovation, savoir-faire and savoir-vivre.

The renewed store concept stands for its professional advice with a broad quality range and as an oasis of peace and tranquility. Part of the splendor is the designer furniture and lighting: Tom Dixon lamps and the Walter Knoll chairs and tables. The selected interior decoration with the finest wooden and natural materials, earth tones which are reminiscent of the color of cigars combined with copper accents, create a contemporary warm character and an exceptionally elegant atmosphere. Here aficionados are always welcome to relax and fill their time beautifully enjoying cigars. Under the management of Bluebell Japan, cigar lovers can discover both - elegant, charming accessories including art humidors and a high-class service with the premium quality of the entire Oettinger Davidoff product range: AVO, Davidoff, The Griffin’s, Private Stock, Winston Churchill, Zino Classic, Zino Platinum, as well as an exquisite selection of other origins. Quality and the best humidity conditions are guaranteed by storing the cigars in a 10.3-square-meter walk-in humidor - the core and highlight of each Davidoff Flagship Store.

“Ginza, with over 270,000 visitors, is one of the avantgarde places in Japan with a strong cosmopolitan and cultural stronghold, whose diversity always surprises, time after time. We are happy to introduce our store with the new global concept “Davidoff of Geneva – since 1911”. Being a lifestyle and luxury brand, Davidoff expects customers to spend their time beautifully with top quality cigars from multiple origins and territories at our lounge”, explains Mr. Sakata, General Manager of Bluebell Japan.

With a turnover of 1.23 billion Swiss Francs and more than 3,500 employees around the world, the roots of the Oettinger Davidoff AG date back to the year 1875 and it has since remained a family enterprise with two lines of business: one line of business is active in trade, distribution and logistics in the Swiss market while the other is dedicated to the core business: the manufacture, marketing and sale of premium cigars, tobacco products and retail accessories. The premium cigar business includes the brands AVO, Camacho, Davidoff, Griffin’s, Private Stock, Zino, Zino Platinum and Winston Churchill. The Oettinger Davidoff AG is deeply rooted in the “crop-to-shop” philosophy and therefore follows the vertical integration approach, from the tobacco fields in the Dominican Republic and Honduras to the global network of 65 Davidoff Flagship Stores.

Photo: Inside the walk-in humidor at the Davidoff Flagship Store in Ginza, Tokyo.

Address:
Davidoff of Geneva – since 1911 | Ginza
8-5-6 Ginza Chuo-ku, Tokyo Japan


Open Hours: Weekday 12pm - 9pm
                    Weekend 12pm - 7pm

Media contact:
Oettinger Davidoff AG
Corporate Communications
Hochbergerstrasse 15
Postfach · 4002 Basel Switzerland
T +41 61 279 36 24 · F +41 61 279 36 00
media@davidoff.com
www.davidoff.com

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