July 19, 2016 – Ventura Cigar is ready to stun the senses of the cigar world again with the launch of its new super-premium cigar line, Archetype, which will debut at the International Premium Cigar & Pipe Retailers (IPCPR) trade show in Las Vegas on July 25 th , 2016. Archetype continues the Ventura Cigar tradition with a full line of five (5) highly-complex, yet perfectly balanced cigar blends. Each vitola is artfully crafted with a unique blend of rich, flavorful tobaccos carefully bound in a pristine wrapper—and features stunning visual imagery of the “Hero’s Journey” mythology on the boxes and bands—all working in harmony to create a mesmerizing visual and taste experience.
Series ‘A’ consists of three (3) blends; two (2) blends made in the Dominican Republic at Occidental Cigars and one (1) blend from Honduras made at the Laepe factory.
Series ‘B’ consists of two (2) Nicaraguan blends created in collaboration with Drew Estate that will be extremely limited and initially allocated only to Ventura Cigar VSR accounts.
According to Jason Carignan, Chief Marketing Officer, “the Archetype brand is inspired by the work of psychologist Dr. Carl Jung and the writings of mythographer Joseph Campbell who defined ‘archetypes’ as the constantly repeating characters who occur in the dreams of all people and the myths of all cultures. Campbell discovered through his study of world myths that the ‘Hero’s Journey’ is a common storytelling arc that has been retold in infinite variations since time began. Cigar smoking is really no different; we gather and we weave our tales as we share a couple of sticks and a glass of fine whiskey.”
Fans of the Archetype Initiation and Axis Mundi collaborative products between Ventura Cigar Company and Drew Estate are encouraged to download Drew Diplomat the official mobile application of Drew Estate – The Rebirth of Cigars which is now available in the App Store for iPhone®, and iPod Touch® and on Google Play™ for Android™. For more information head to http://drewdiplomat.com
Archetype Series ‘A’ and Series ‘B’ will begin shipping to retail customers on August 1, 2016. Both the Series A and Series B will be distributed by Phillips & King International.
About Ventura Cigar Company
Ventura Cigar Company (VCC) is a boutique cigar brand born in sunny southern California that is on a mission to create memorable, complex cigar blends that move the senses and reward discriminating palates. Their flagship PSyKo SEVEN brand unsettled humidors nationwide with in-your-face packaging and multiple award-winning blends that earned 90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. VCC’s other brands include the 91-rated Project 805, featuring rare Andullo tobacco, flavor-infused Pacific Twyst, Estilo Cubano and Pura Sangre.
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate. To learn more about Archetype Initiation, Archetype Axis Mundi and all of Drew Estate’s IPCPR releases, visit http://drewestate.com/ipcpr