Oettinger Davidoff AG, the worldwide leading manufacturer of premium cigars, headquartered in Basel, Switzerland, is terminating the collaboration with its current Spanish partner Proein SA. In future, the distribution of Oettinger Davidoff products in Spain will be handled by the wholly-owned subsidiary “Davidoff of Geneva Iberia”. This company will continue to employ the Proein SA workforce.
Basel, 15 January 2014 – Oettinger Davidoff AG is reorganising its distribution in Spain. The collaboration with the local Spanish partner Proein SA has been terminated with effect from January 1, 2014. The distribution of Oettinger Davidoff products in Spain will be transferred to Davidoff of Geneva Iberia, a wholly-owned subsidiary of Oettinger Davidoff AG, during the first half of 2014.
“By setting up this new company, Oettinger Davidoff AG is affirming its confidence in the important and promising Iberian Peninsula market”, says Oettinger Davidoff CEO Hans-Kristian Hoejsgaard. “Spain is designated as one of Oettiger Davidoff’s priority markets and on the back of the best economic data coming out of Spain since April 2011, I could not think of a more appropriate time to establish our own company in one of the world’s most important cigar markets. We will be able to take Davidoff and other Oettinger Davidoff brands to the next level, thanks to the strong platform Proein has been building over the last almost 40 years.”
Oettinger Davidoff AG acknowledges the great commitment and success of Proein over the years. “The Proein team’s expertise has played a crucial role in our success in Spain”, adds Albert Manzone, Senior Vice President Europe of Oettinger Davidoff. “We would like to thank Juan Antonio Pérez Ramirez and the Proein organization for their great commitment with which they have established not only Davidoff but also other brands from the Oettinger Davidoff product range in Spain.”
Oettinger Davidoff AG intends to retain the Proein employees in the new business unit. “During the transitional phase, we will continue to work as before”, states Pedro Mazagatos Uriarte, appointed by Oettinger Davidoff to lead the future subsidiary Davidoff of Geneva Iberia. “Proein’s José Maria Baselga will act as co-director until the new subsidiary is established. The sales and part-time personnel will be offered new employment contracts on equivalent terms.”
Albert Manzone adds: “The formula for success in Spain is focusing on and prioritising investment in our key brands, and particularly in Davidoff, providing innovation and great customer experiences as we strive to become the Spanish retailer’s indispensable business partner.”
About Oettinger Davidoff AG
The CHF 1.23 billion Oettinger Davidoff AG with over 3,500 employees around the world, traces its roots back to 1875 and remains family owned to this day with two distinctly different businesses: one that is focused on FMCG distribution in the Swiss market and one dedicated to the core business of producing, marketing and retailing premium branded cigars, tobacco products and accessories. The premium branded cigar business include Davidoff, AVO, Camacho, Cusano, Griffin’s, Private Stock, Zino, Zino Platinum and Winston Churchill Cigars. The Oettinger Davidoff Group is anchored in a strong “crop-to-shop” philosophy, having pursued a vertical integration from its tobacco fields in the Dominican Republic and Honduras to its worldwide network of 65 Davidoff Flagship Stores.
For further information:
Oettinger Davidoff AG
SVP Corporate Communications
CH - 4002 Basel
Tel. +41 61 279 36 24