MILAN, ITALY – May 20, 2015 – Granada based Mombacho Cigars S.A. (Mombacho) announced today that its Master Blender Claudio Sgroi will be in Italy for the next two weeks showcasing the company’s cigars as part of Expo Milano 2015. The 2015 World Expo will be taking place in Milan this year, with over 50 million visitors from around the world expected. The company’s Liga Maestro and Mombacho cigar brands will be on display over the next few weeks at a variety of important events across Italy.
While on the ground in his native country, Mr. Sgroi will be presenting 100 exclusive event cigars at the Calenda Maia Cigar Festival as well as hosting a number of exclusive cigar tastings at 6 of Italy’s prominent “cigar clubs”. The cigar club culture in Italy is unique in that a full-time cigar club Association manages the several hundred clubs across the country, bringing together smokers at private venues.
In addition to the World Expo and key cigar events, Mr. Sgroi, who is formerly head of Davidoff Italy S.p.A., will be giving interviews to Class Magazine and GQ Italy. He will also be announcing the release of the Mombacho Corto cigar in the Italian market, a short robusto (4 x 50) format that is currently very popular in the Southern European region, and available in the US market under the Tierra Volcan brand.
The Italian market has been an important component of Mombacho’s global market expansion. Last year the company launched the Liga Maestro line exclusively in the Italian market and was rated #3 cigar in Italy by Cigars Lover Magazine. Made with a blend of tobaccos from Jalapa Valley and Condega, Liga Maestro was released in the US on an ultra-limited basis through 12 retail partners.
“Italy is a very important market for us due to the partnerships we have built with our Distributor and key luxury brand makers,” commented Shar Broumand, President Mombacho Cigars SA. “To be part of Expo Milano 2015 is a huge honor for us, and an opportunity to share a little bit of Nicaragua with the world. Since the first Universal World Expo in London in 1851, the world has been getting together every 5 years to tackle important global issues. A cigar has always been a part of that discussion and we love that it will be Mombacho this year.”
About Mombacho Cigars S.A.
Mombacho Cigars S.A. was founded in 2006 to provide premium handmade cigars through memorable experiences in select markets around the world, including Canada, China, Italy and since 2014, the United States. Mombacho produces all of its products at its factory, Casa Favilli, in Granada, Nicaragua, where over 30 members of the Mombacho Family work.