NEW YORK, NY – December 12, 2013 - Following a successful three-year partnership with Miami Cigar & Company, La Sirena Cigars will become independently owned and operated by Arielle Ditkowich as of December 31st, 2013. Ditkowich will remain at the helm, continuing to produce new and exciting blend profiles. Arielle is excited for La Sirena's continued growth and looks forward to 2014 projects, industry shows and travelling to retail events.Ditkowich is extremely grateful for everything Nestor Miranda and the entire Miami team has taught her during their partnership and will always look at the Miranda family as an extension of her own. "Miami [Cigar & Company] saw the potential in me to create a boutique brand in a challenging business dominated by men. We worked tirelessly to create distinct blends that appeal to aficionados looking for something unique" Said Ditkowich.Distribution of La Sirena and Merlion Cigars will remain under the Miami Cigar & Co. umbrella until December 31st, 2013. Starting January 1st, 2014 distribution will be handled by La Sirena. La Sirena Cigars will continue to work with the Garcia Family at My Father Cigars and Guillermo Leon at La Aurora Cigars to make the current Sirena and Merlion Blends respectively.La Sirena Cigars will be announcing more exciting updates, find out first by following us on Facebook, Twitter and Instagram @lasirenacigarsLa Sirena Cigars was founded in 2009 by Arielle Ditkowich in partnership with Nestor Miranda of Miami Cigar & Co. The La Sirena Original blend, available in six vitolas debuted in 2009 and is rolled in Nicaragua at My Father Cigar Factory. The brand followed up with its second release in 2012, The Merlion, created by La Aurora in the Dominican Republic with the medium bodied, full flavored smoker in mind. La Sirena brand cigars are distributed nationwide and available at over 300 retail stores.