Press Release: House of Emilio Announces Master Retailer Program

September 23, 2013 (Newark, Del.) – Gary Griffith announced today that House of Emilio, which includes the Emilio, 1502, Ezra Zion, Nomad, Epicurean, Rodrigo, Guayacan, and Bodega Premium cigar brands has created a “Master Retailer” program.
Participating retailers receive training for their staff on all House of Emilio brands and blends so as to best serve the consumer. Qualifying retailers carry facings from every brand in the line, assuring consumers the best possible selection from a well-informed and educated staff.
In addition consumers can be assured that Master Retailers have the earliest access to new product releases, and enjoy the benefit of extra allocation of limited edition products.
“This is an important step for us,” says Griffith, “in that we are able to be certain that retailer staff is well versed on the profiles of each of the blends in order to appropriately make recommendations to consumers.”
Over time this program will be expanded to include additional enhancements that will have value for both the retailer and consumer.
Interested retailers may get additional details by contacting Nathan McIntyre, National Sales Director.

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Comment by Matt Ross on September 24, 2013 at 6:56am

I'm intrigued by this.  Definitely some advantages for a B&M to have the social media power of the House of Emilio pushing them as a "Master Retailer", not to mention the wealth of great cigars, but I'm curious how many shops can afford, let alone have the space, for the entire portfolio of the House of Emilio.

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