Press Release: Drew Estate Announces the Drew Estate Lounge at BB&T Center and the “Year of the Rat” Commemorative Cigar

Miami, FL – Drew Estate announced today that a Drew Estate Lounge will open at the BB&T Center in Sunrise, Fla., home of the National Hockey League’s Florida Panthers. This new Drew Estate Lounge is a major milestone in the company’s Lounge Program, officially placing Drew Estate in a professional sports arena for the first time.

 

“This new lounge brings the Rebirth of Cigars to a broad new audience of hockey fans at the BB&T Center. On a personal level, I am a huge fan of the Florida Panthers. I became a season ticket holder this year and have been so impressed with the ownership, their management of the team and the family environment that is reminiscent of the Drew Estate’s culture, so this is especially exciting for me,” Drew Estate President Michael Cellucci said. “We’re excited to join forces with the BB&T Center for this new chapter in Drew Estate’s Lounge program.”

 

“Drew Estate was our first choice when partnering with a cigar company. What we expected was a cool brand with creative execution; what we didn’t expect was a friendship with a group of people we so admire and with whom we absolutely love spending time,” Florida Panthers Executive Vice President Charlie Turano said. “The Drew Estate Lounge at the BB&T Center is a special place.”

Drew Estate also announced a new cigar called the “Year of the Rat”. The new cigar will be joining the ultra-premium Liga Privada Unico Serie line and is a commemorative cigar celebrating the 20th anniversary of the Florida Panthers 1996 Stanley Cup team. This cigar will launch April 1st and will only be available for sale at this Drew Estate Lounge.

 

The new “Year of the Rat” cigars presented in a 5-1/2 x 46 vitola featuring the iconic fan tail featured on many Unico Serie cigars. The cigar will feature a Connecticut Broadleaf wrapper with a Brazilian binder and Nicaraguan and Honduran fillers. The cigar will be packaged in 10-count boxes and will have an MSRP of $14.00.

 

“Our Liga Privada Unico Serie line of cigars is reserved for our most exclusive, limited cigars. We wanted to create something extra special to commemorate our new partnership with the Florida Panthers and we believe the new ‘Year of the Rat’ expresses our sense of friendship with the team at the BB&T Center,” Drew Estate President Michael Cellucci said.

 

Drew Estate also announced a new cigar called the “Year of the Rat”. The new cigar will be joining the ultra-premium Liga Privada Unico Serie line and is a commemorative cigar celebrating the 20th anniversary of the Florida Panthers 1996 Stanley Cup team. This cigar will launch April 1st and will only be available for sale at this Drew Estate Lounge.

 

The new “Year of the Rat” cigars presented in a 5-1/2 x 46 vitola featuring the iconic fan tail featured on many Unico Serie cigars. The cigar will feature a Connecticut Broadleaf wrapper with a Brazilian binder and Nicaraguan and Honduran fillers. The cigar will be packaged in 10-count boxes and will have an MSRP of $14.00.

 

“Our Liga Privada Unico Serie line of cigars is reserved for our most exclusive, limited cigars. We wanted to create something extra special to commemorate our new partnership with the Florida Panthers and we believe the new ‘Year of the Rat’ expresses our sense of friendship with the team at the BB&T Center,” Drew Estate President Michael Cellucci said.

 

To learn more about the new cigar, visit http://drewestate.com.

 

About Drew Estate

 

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

 

About BB&T Center

 

Home to the Florida Panthers Hockey Club and leading international concerts and events, the Broward County-owned BB&T Center is one of the top ranked venues of its kind in the world, servicing Broward, Collier, Miami-Dade, Monroe and Palm Beach Counties.

 

To learn more about the new cigar, visit http://drewestate.com.

Views: 112

Comment by Charlie on March 29, 2016 at 4:31pm

Yea...I'm after some of those Year of the Rats..

Comment by Seth's Humidor on March 30, 2016 at 7:16am

Now lets wait for the lawsuit between Drew Estate and Davidoff. 


Mod
Comment by Matt Ross on March 30, 2016 at 7:23am

When I was telling someone the story, that exact topic came up off his confusion of the name.

Comment by Doug on March 30, 2016 at 8:17am

I think it is a great idea, but I did get a chuckle out of it though.  An interesting way to try and encourage more fan support for a sport that is not popular in that area at all.  When I lived down there, people thought I was crazy for being a hockey fan.  

I'll be interested in smoking the regular line when it comes out though.  :)


Retailer
Comment by Cigar Surgeon on March 30, 2016 at 8:51am

I wonder if you can even trademark "Year of the" since it's a part of Chinese culture. That would be like trademarking Christmas.

Comment by Seth's Humidor on March 30, 2016 at 12:19pm

That's a good point, Surgeon. 

Comment by drew on March 30, 2016 at 9:22pm
ab had to change dirty hooligan to filthy hooligan because of drew estate.
Comment by drew on March 30, 2016 at 9:24pm
Comment by atllogix on March 31, 2016 at 7:46am

Surgeon that's a good point.

Drew that is exactly the real point, can you change your name its a little too close to Drew Estate. :sarcasm: but really as much as I want to try this cigar, I really would like them to change the name, it's only right, and it would help me not look at them like D-bags for asking for a rename then throwing shade all over Davidoff.

Comment by drew on March 31, 2016 at 8:30am

so 2020 is actual year of the rat..wonder what will happen then if davidoff is still doing there year of's..i call bullshit on drew estate!!

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