Moya Ruiz Cigars was founded by Danny Moya and Nelson Ruiz in 2012. Moya Ruiz’s freshman release called La Jugada, which is rolled at Erik Espinosa’s La Zona Factory, is what I will be smoking today. La Jugada in Spanish means “the move” or “the play”, which I am going to have to ask Danny and Nelson what this relates to on CigarChat this Thursday.

As most of you know I am a sucker for a San Andreas Maduro wrapped cigars, which the La Jugada proudly sports. This review will be one of my “quickies” since this week is packed with a bunch of 30th birthday party planning activities for my wife, Ally.

Time to get down to business on this Moya Ruiz La Jugada.

Moya Ruiz La Jugada Prieto

Vitola: Toro

Size: 6 x 52

Wrapper: San Andreas Maduro

Binder: Nicaraguan

Filler: Nicaraguan

Beverage: Sweet Tea

Cigars Smoked for this Review: Two

Smoking Time: About 70 minutes

Price Point: $8.2 MSPR via Twitter

Cigar Provided By: RobbyRas because I am a weasel

The Moya Ruiz La Jugada is a good but not great cigar. I say this because although The La Jugada is visually appealing, has a great draw, produces a ton of rich smoke, has good balance, and a nice finish it is missing two items which makes it fall out of the great category. These two items which are lacking are complexity and price.

Complexity: The La Jugada is advertised to come with the following flavors including cedar, sweet spice, espresso, and dark chocolate. Of those listed the sweet spice and dark chocolate where the only ones I was able to detect, and were present throughout the entire smoke. I would have liked to see more change in the flavor profile. I’m not saying the La Jugada wasn't tasty, but it didn't wow my palate keeping me on the edge of my seat.

Price vs. Value: I firm believer in market economics and perceived value in the price decision making process. If product is more expensive than its perceived competitors it must bring additional value to the equation which justifies the premium in price.

  • While the La Jugada a tasty cigar it costs eight dollars. There are many other cigars made with similar tobaccos including the San Andreas wrapper and Nicaraguan fillers, like the Ortega Cigars Serie D, which MSRP at $1.5 cheaper at $6.7.
  • Also, I did get a minor “mouse hole burn” in the first La Jugada that I smoked. While I know that this can happen to any cigar regardless of price or quality control, for a novice smoker it can be a complete turn off.
  • Finally, I believe there is a lack of additional value from Moya Ruiz which helps offset the price premium of their cigar. Moya Ruiz doesn’t have a website, it was difficult to find any information about the La Jugada, and they are relatively unknown.

Conclusion: While it might seem by my review the La Jugada is a bad cigar, it isn't. The good news is that Moya Ruiz has made a tasty product and many of these “missing value adds” can be easily corrected once they are an established brand. I would recommend smoking one for sure, but at this point wouldn't recommend a whole box purchase.

Views: 328

Comment by Catfishbluezz on June 5, 2013 at 9:26am

Mouse house...what an awesome way to describe that lol.  Never thought of it that way.  Seems like a specific company has that issue a ton out of Nica.  Who produces these for them?

Comment by Smokin Logan (Man Angel #1) on June 5, 2013 at 9:49am

It is made in the La Zona Factory which is owned by Erik Espinosa of Espinosa Cigars

Comment by Matt Ross on June 5, 2013 at 11:51am

You seem to be having this "mouse hole" problem a lot recently.  I've never had this problem and now I'm wondering if this is something you're doing, or just an odd coincidence that this has happened to you twice in recent weeks.

Comment by Matt Ross on June 5, 2013 at 11:51am

As an aside, I won a 5-pack of the new 6x60 La Jugadas.  The RG is bigger than I am comfortable with, but I am eager to try them when they arrive.

Comment by Smokin Logan (Man Angel #1) on June 5, 2013 at 5:12pm

I think it has to be the cigars right? What hell am I do that would cause it? I smoke faster than average but light with butane and don't do anything else that is odd.

Comment by Catfishbluezz on June 5, 2013 at 5:18pm
Gotta be a roller issue. I've had it happen with several Casa Fernandez, but never anything else.

Comment by Matt Ross on June 5, 2013 at 5:30pm

If you are smoking obscenely fast I can see it happening maybe, but Dustin is right, its most likely a roller issue/issue with the way it is rolled.  Just odd that it has happened twice to you so recently when it is such a rarity from my experience.

Comment by RobbyRas on June 5, 2013 at 7:52pm

I rarely side with Logan, so don't get too excited here, but those sticks came from me... so there is little chance the hole thing he has goin on isn from how they were stored... because they were stored in different states... Though I will say I've smoked about 10 of these sticks, all from the same box, and have not had the mouse hole thing... in fact I have never had that on any stick I have ever smoked... The bitch about hand rolled cigars is that they are hand rolled, by human beings who are not infallible...  basically, ish happens...

The cigar is called the La Jugada Prieto... La Jugada meaning "the play" and Prieto meaning "Dark"... "The Play" is in reference to dominos... I not a domino expert, though I do play a bit (not very well), but I would assume that it's referring to a "check mate" kind of move... we can ask Danny on CC tomorrow

Comment by Smokin Logan (Man Angel #1) on June 5, 2013 at 8:31pm

Told you it wasn't me :)

Comment by RobbyRas on June 5, 2013 at 8:37pm

well, these smoked about 90 minutes for me on average... so 70 seems fast... so it may very well be you... so let's just calm down


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