Moya Ruiz Cigars was founded by Danny Moya and Nelson Ruiz in 2012. Moya Ruiz’s freshman release called La Jugada, which is rolled at Erik Espinosa’s La Zona Factory, is what I will be smoking today. La Jugada in Spanish means “the move” or “the play”, which I am going to have to ask Danny and Nelson what this relates to on CigarChat this Thursday.
As most of you know I am a sucker for a San Andreas Maduro wrapped cigars, which the La Jugada proudly sports. This review will be one of my “quickies” since this week is packed with a bunch of 30th birthday party planning activities for my wife, Ally.
Time to get down to business on this Moya Ruiz La Jugada.
Moya Ruiz La Jugada Prieto
Size: 6 x 52
Wrapper: San Andreas Maduro
Beverage: Sweet Tea
Cigars Smoked for this Review: Two
Smoking Time: About 70 minutes
Price Point: $8.2 MSPR via Twitter
Cigar Provided By: RobbyRas because I am a weasel
The Moya Ruiz La Jugada is a good but not great cigar. I say this because although The La Jugada is visually appealing, has a great draw, produces a ton of rich smoke, has good balance, and a nice finish it is missing two items which makes it fall out of the great category. These two items which are lacking are complexity and price.
Complexity: The La Jugada is advertised to come with the following flavors including cedar, sweet spice, espresso, and dark chocolate. Of those listed the sweet spice and dark chocolate where the only ones I was able to detect, and were present throughout the entire smoke. I would have liked to see more change in the flavor profile. I’m not saying the La Jugada wasn't tasty, but it didn't wow my palate keeping me on the edge of my seat.
Price vs. Value: I firm believer in market economics and perceived value in the price decision making process. If product is more expensive than its perceived competitors it must bring additional value to the equation which justifies the premium in price.
Conclusion: While it might seem by my review the La Jugada is a bad cigar, it isn't. The good news is that Moya Ruiz has made a tasty product and many of these “missing value adds” can be easily corrected once they are an established brand. I would recommend smoking one for sure, but at this point wouldn't recommend a whole box purchase.