With all the talk of the lifting of Cuban Embargo, and all the speculation that goes along with it, it got me thinking about what happens when the embargo is actually lifted and Cuban cigars make their way to US retailers shelves. Of course, there will be a huge number of people who want to try what was the forbidden fruit, and the Cuban cigar industry will be struggling to meet the demand. It seems to me that opening the US market will effectively double that demand. One point I never hear discussed is that Cuba struggles now to meet the global demand, and Cuban cigars, as they are now, need to rest for a good couple of years before they reach their potential. I can see the initial deliveries of cigars being fresh, and potentially turning off the new smokers out to try that which hasn’t been available for the last 50 plus years, due to the cigars not being ready. This theory of mine also supposes that Cuban cigars will come in at the same quality that they are at now, not that they will be rushing poorly grown and processed leaf to the factories to crank out an additional several million cigars to meet the demand. If the embargo is a few years from being lifted, the cigars will be another few years until they are really ready to be smoked! Just a few thoughts that roll around my head as I’m listening to speculation being bandied about!
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