Cigar News: Toscano Joining TAA With Updated In-Store Displays

March 13, 2019--Manifatture Sigaro Toscano will attend the Tobacconists’ Association of America Meeting, happening March 17-21 at Casa De Campo in The Dominican Republic.


MST will be present with the entire Toscano cigars portfolio and its new retail displays. The new modular displays, exclusive to the United States, will allow retailers to sell Toscano cigars individually, inside (or out) of the humidor.  The displays are stackable up to 3 units high and feature an optional base unit for a floor display.


Offering Toscano cigars individually for sale allows smokers to find their favorite blend from our Portfolio.  From the Savory/Sweet Classico to the Bold and Spicy Antico, there is a blend for everyone”, said Bernardo Passi, Export Marketing Manager. “Toscano cigars are the ideal mate for outdoor activities. Spontaneous smoking opportunities arise when no humidification is necessary, and millions around the world will tell you that they smoke a Toscano with coffee every day.  It’s a way of Life!”.


During the Meeting MST will also present the new collaboration with Illy: the Toscano Coffee Bar program.


MST sold 215 Million cigars across 65 countries in 2018, its 200th Anniversary Year.  “In all over the world the Toscano cigars were savored mostly with coffee.  For the most fortunate, with an Illy Caffe.” Said Michael Cappellini, U.S. Brand Ambassador.  “Illy and Toscano are two of the most Iconic Italian Brands.  Our new collaboration allows both companies to share their common passion for quality and tradition with America”. 

The program offers a choice of a user-friendly Self-Serve Illy machine for customer use, as well as an upscale Anniversary Model machine for specialty drinks and hot water.  Both machines make the amazing Illy espresso and coffee using the proprietary Illy Iperespresso Capsules.  Illy is offering very competitive pricing for retailers in the Toscano Program (for more details please visit Toscano Booth)

About Manifatture Sigaro Toscano:

There is an Italy that deserves to be well-known and appreciated worldwide: the Italy of culture and of reinventing traditions over time. It's the Italy within every Toscano cigar. Toscano cigars are noble symbols of the Italian quality which Manifatture Sigaro Toscano wants to export globally. At MST we are confident that the uniqueness of our product can be appreciated far beyond Italian borders.

  • The Sales Management office is based at the company's headquarters in Rome, Italy
  • Factories: Lucca, Cava de ' Tirreni and Foiano della Chiana, the company's agronomic development and tobacco receiving centre
  • Farm: Villa Toscano USA in Cedar Hill, Robertson County (TN)


The Toscano cigar is an example of Italian craftsmanship, unique because:

  • it uses only Kentucky Fire Cured tobacco;
  • it has a full flavour thanks to our special fermentation technique;
  • it undergoes a long ageing period
  • It has an irregular, truncated-cone shape.


The Growing field are located in Lazio, Veneto, Campania, Toscana, Umbria (in Italy) and Tennessee (in USA)


For more information, visit online at or @Toscanocigars (Instagram Account)

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