Drew Estate announces the shipping of the Herrera Esteli Brazilian Maduro as well as the repackaged Herrera Esteli Habano and Norteno to retailers nationwide today. The new look for Herrera Esteli and the Brazilian Maduro were introduced at the IPCPR 2018 trade show held in Las Vegas.
The Herrera Esteli Brazilian Maduro features a dense Plantation Grown Mata Fina wrapper, over a Connecticut River Valley Broadleaf binder with fillers from Nicaragua. Manufactured at La Gran Fabrica Drew Estate, the Herrera Esteli Brazilian Maduro was blended by Willy Herrera is presented in 5 vitolas:
From Little Havana Miami, Master Blender Willy Herrera, notes, “With the Herrera Esteli Brazilian Maduro, I wanted to bring the Mata Fina to the forefront of this blend. This tobacco has such a unique texture and it showcases the lush floral and earthy notes I wanted to capture in this cigar. In addition, now that the Herrera Esteli line has been repackaged blending modern simplicity with classic Cuban style, it really shines on our retailers’ shelves and brings unity to the brand.”
Each will be presented in unified Herrera Esteli Branding and will now be packaged in 25 count boxes.
Herrera Esteli Habano blend features an Ecuadorian Habano wrapper, Honduran Binder, and filler leaves from Nicaragua, presented in the following core vitolas:
Herrera Esteli Norteno blend showcases extensively aged tobaccos from the Esteli, and Jalapa growing regions of Nicaragua, coupled with a spicy Honduran Binder, and a rich, bold Mexican San Andrés maduro wrapper in the following core vitolas:
The Herrera Esteli Habano, Norteno and Brazilian Maduro are shipping to retailers today. The Herrera Esteli Miami will be shipping in January.