Drew Estate had a lot going on at their booth during IPCPR 2014. Let me break it down for you. Before I do, this is a picture of JD and I after the interview we had with him. Not my best picture. JD was on point, as usual.
First, Drew Estate completely redesigned their booth. It looked like the Manhattan Bridge. On the outside of the booth there were several pieces of artwork done by the Subculture Studios team. IMHO one of the best booths, if not the best booth at IPCPR this year. Not to mention there were custom painted ashtrays all over the place. Jesse and his Subculture Studios team really made the booth stand out this year.
We had a chance to talk to Willy Herrera about the new Herrera Esteli Norteno. The Norteno will come in five different sizes. I had no idea why the cigar had a bird on the band, until Willy broke it down for us. Apparently, it is a really rare cliff diving bird. Willy said for three days in a row he saw this bird in Esteli. He said it was fate. Watch the video to learn more.
Drew Estate has gone pipes. Drew Estate through their own creation and partnership with Tsuge had several different pipe tobaccos and pipes on display. I loved the pipe which looked like Texas. I wonder why.
The Drew Estate SLAB (Solutions Lab) team launched the "Drew Diplomat" app and customer loyalty program. You can read all about it here on the Drew Estate website or you can watch my interview with Sam Morales of Drew Estate where he breaks it down in three minutes.
I had the chance to interview the guys from Royal Agio Cigars. Royal Agio and Drew Estate recently entered into a distribution agreement where Drew Estate sells Royal Agio products in the US and Royal Agio sells Drew Estate products in Europe. Learn more about that agreement and Royal Agio's newest cigar in the video.
Last but not least. I saw several guys in the Drew Estate booth walking around with these legit cigar holders. I know they are made by Tsuge and aren't available as of IPCPR. More to come.
Let me know if you have any questions about Drew Estate from IPCPR 2014 leave a comment and I will do my best to answer it.